Some are reporting it as a surprising phenomena that a new site (www.sockandawe.com) is suddenly generating millions of visitors each day. I don’t know whether it is Bush’s smarmy grin, the fact that the shoe is clearly a 1984 Sperry Topsider (yes, I’m old enough to remember), or just the timeliness of the subject matter– but, I am not surprised.

The site is reporting that 40,769,800 of their items of virtual preppy footwear have been thrown at the president so far. At 10 shoes per visit (which can be challenging, as their servers are pelted like old Bushie himself) that amounts to 4,076,980 visits. Wow.

What are they doing to monetize all that traffic, you ask? Nothing, at least as of yet. Advertising is sure to follow, but once again I wonder how someone can recuperate the cost of all that bandwidth? Nonetheless, I appreciate the humor, the fun, and quite frankly the opportunity to get some of my frustrations out.