Google recently added a new feature in their SERPs where they featured a public Google profile in the search results for a name search.  I immediately created my own Google profile and within 2 days it was added to the bottom of the search page for ‘Ari Sternberg’ (and, no Google, I didn’t mean “Ari Steinberg”):

So, that got the evil part of my brain to thinking.  If I can create a profile for “Ari Sternberg” and show up right away on page 1 results, couldn’t I do the same if my name was “Mesothelioma Lawyer”?

In the interest of science, I felt it was my duty to test this.  I created a new Gmail user account called “Messielawyer” and set up the profile with the first name being “Mesothelioma” and the last name being “Lawyer”.  I built a nice profile for it packed with great information.  I did enough that the message appeared at the top of my profile that it was now eligible to be featured in Google search results!

Now, there are plenty of awful things you could do with a first page ranking for one of the most expensive terms on the entire web.  There is plenty of money that could be made.  To reiterate, I was only doing this for testing purposes only.

Alas, Google is a smart beast.  Despite my name being Mesothelioma Lawyer, they somehow knew not to trigger the profile in the results page.  I wonder if they don’t show them in any page that has paid results.  Nope, they still show it for “Bob Smith”. 

Maybe for my next test I’ll use something a little less high-dollar.  

Drat, Google is smart.