Did you know that you can control what syndicated content and/or advertising shows up in your Google Gmail account? Neither did I, until just recently.

I just learned about Web Clips, the feature of Gmail that controls what displays in this area.  It can include content-matched PPC ads, feeds from trusted RSS sources, or custom content.  If you want, it can also be setup to show content from RSS/Atom feeds of your choosing.

Here’s how to set it up:

1. Log in to your Gmail account
2. Go to ‘Settings’ on the primary navigation
3. Choose ‘Web Clips’
4. Enter the feed URL you’d like to view in the field under ‘Search by topic or URL’
5. Click ‘Search’
6. Once Gmail locates the feed, click ‘Add’ so you can view it in Web Clips

Of course, there is no better feed you could add than the Paperclip Marketing RSS feed.